Why & How…..
Energy Drinks became major replacement.Survey and Response
Studied Brands and Demographic Area
1. M- 150 User:
People using M-150 energy drink are those who are working on 24 x 7 mostly and wants to forget about tiredness and who wants to get energy within a short time period (instant energy).
Mostly Truck drivers use M-150 because they have to keep themselves fresh and active while driving. It gives high volume taste and high effectiveness and keep them awake and refresh. M-150 consumer like high volume taster. Their craving level is high on M-150. And also
their expectation is high, they wants to get instant energy.
2. Shark User:
We found mostly hard worker (labor) people are Shark user. They like to use the high milligram amount of energy drink. It gives filling of their starving as per survey report they use to drink after lunch which is during from 2 pm to 3 pm. Only few people who need to work whole night they use to drink it nearly 6 pm to 7 pm.
3. Red Bull User:
Mostly Sports person/ Players are red bull user. They feel hungry while they are playing games and they crave for the refreshment also, so they use energy drink along with noodles and other eatables.